Podcasting is a powerful tool for authors to connect with readers, promote their books, and build their brand. Unlike social media posts or book signings, podcasts allow for in-depth conversations, giving authors the chance to share their insights, writing journey, and passion for their work with an engaged audience. Whether you’re guesting on a podcast or launching your own, your first show can feel intimidating. But don’t worry—your first podcast doesn’t have to be nerve-wracking!
With the right preparation, you can turn your podcast appearance into a valuable opportunity to build your audience and establish yourself as an expert in your niche. Whether you’re discussing your latest book, offering writing advice, or sharing personal stories, a well-executed podcast can keep readers engaged long after they’ve put your book down. Here’s how to prepare, present, and promote your first podcast appearance like a pro.
1. Know Your Purpose
Before stepping behind the mic, clarify why you’re doing the podcast. Are you promoting a book launch? Building your author brand? Sharing insights on writing? Knowing your purpose helps you stay focused and deliver a compelling message.
2. Prepare Your Talking Points (But Don’t Over-Script!)
While you don’t want to sound robotic, having a few key points prepared will keep you on track. Consider:
- Your book’s key themes
- A brief, engaging summary of your author journey
- A personal story that connects with your audience
- A call-to-action, such as buying your book, visiting your website, or following you on social media
3. Set Up Your Tech for a Smooth Show
A great podcast experience starts with good audio. Ensure you have:
- A quality microphone, such as a USB mic like the Blue Yeti
- Headphones to prevent audio feedback
- A quiet, distraction-free space
- A stable internet connection if recording remotely
4. Understand the Podcast Format and Host Expectations
Every podcast is different, so it’s important to understand the structure and tone before you record. Listen to previous episodes to get a sense of the style. Ask the host or producer about the format:
- Will it be an interview, a discussion, or a solo episode?
- How long will the episode be?
- Are there any specific questions or topics they want you to prepare for?
- Will there be post-production editing, or do you need to be mindful of pauses and mistakes?
Knowing these details will help you feel more confident and ready to deliver your best performance.
5. Overcome Nerves with Practice
Feeling nervous? Try practicing with a friend or recording yourself beforehand. Take deep breaths before recording and remind yourself that people want to hear from you.
6. Promote Your Episode
Make the most of your appearance by spreading the word. Announce the podcast on your social media, email your newsletter subscribers, and repurpose clips or quotes for future content.
7. Follow Up & Keep the Momentum Going
After the show, thank the host and listeners. Share the episode replay and keep engaging with your audience. If you enjoyed the experience, consider making podcasting a regular part of your author marketing strategy.
Your first podcast is just the beginning. Embrace the experience, refine your approach, and keep showing up—your readers and listeners will thank you for it.